PPC Startup Blog

What Is PPC?

Pay to have your brand, product, or service ranking on the top of Google. You don’t pay a penny until a potential customer clicks on your advert.

What Is PPC?

PPC is short for Pay-Per-Click, an internet marketing model where advertisers pay each time a user clicks on their advert.


Where will your ads be displayed?

The ad will be displayed on the search engine results page of the platform you are using. For example, if you were advertising on Google, your ad will be shown in either one of the top 4 positions within Google’s results page, or one of the bottom 3 positions. – these ads can be identified by a small green box with the words “ad” beside them. The position your ad is displayed is called its ad rank.


How do I ensure my ads are shown to potential customers only?

To ensure your ad shows only to people who are searching for your products or services, you need to build a relevant keyword universe. When a user’s search query matches a keyword in your account, your ad will be eligible to show.

How do I control where my ad ranks?

Pay-per-click is dynamic, meaning the results page constantly changes. Your ad rank is determined by two factors: Bid and Quality Score.

The bid, is the maximum you are willing to pay when a user clicks on your ad. Quality Score is measured from a scale of 1 to 10, with 1 being the lowest quality score and 10 being the highest. Quality score is determined based on how relevant your keywords, ads and landing pages are.

Each time an online search term triggers your keyword, your ad rank is calculated using both the current bid and current quality score. As there will be competitors competing for the same type of keywords, your ad rank will compete with these competitors in an auction to determine who ranks where.

Getting Our Hands Dirty

Pay to have your brand, product, or service ranking on the top of Google. You don’t pay a penny until a potential customer clicks on your advert.

  • Rank Instantly

    Get your business ranking on Google instantly

  • Increase Traffic

    Drive more potential customers to your website.

  • Measureable & Accountable

    Track, report & improve on your results

Our Packages

Whether you’re a startup or a well-established business, we offer a range of tailored packages that will suit any business requirement

  • Acorn

    For startups or businesses new to the world of digital marketing

    We understand that your early stages of development are fundamental to future growth. That’s why we have designed the perfect package to help nurture you towards digital success

    What we do for you...

    • Startup strategy & proposal
    • Account build & management
    • Conversion tracking setup
  • Sapling

    Ideal for those running, or who have run online campaigns before

    With a secure foundation, you can go for growth and start taking your business to the next level. This package will give any existing digital campaigns a good pruning

    What we do for you...

    • Full account audit
    • Account restructure or rebuild
    • Account management & optimisation
  • Oak Tree

    Perfect for those who are currently running existing PPC campaigns

    Let your existing campaigns benefit from a fresh pair of eyes. This package will help you explore other avenues of growth so you can give your campaigns a radiant new sheen

    What we do for you...

    • Full account audit
    • Growth strategy proposal
    • Account management & optimisation

Get in touch

Enquire today and let our team nurture your digital campaigns to fruition.

By clicking “Request a Callback” you agree that PPC Startup Limited can contact you in relation to your enquiry and that you agree to our Terms & Privacy Policy.